电商引流需守规 “说书人土土”因侵权东方甄选被判赔20万元

Core Viewpoint - The Beijing Fourth Intermediate People's Court ruled in favor of Dongfang Zhenxuan in a defamation case against Zhang, requiring him to publicly apologize and pay 200,000 yuan for spreading false information about the company [1][2]. Group 1: Legal Proceedings - The court found that Zhang, using the ID "Shuoshuren Tutu," had been making defamatory statements about Dongfang Zhenxuan on various social media platforms since 2024 [1]. - The court emphasized that Zhang continued to post videos and conduct live streams during the trial, attempting to profit from the situation by discussing the lawsuit [1]. - Zhang is required to post a public apology on platforms like Douyin and WeChat Video for at least seven days and has already taken down the infringing content [2]. Group 2: Industry Context - The case highlights a growing trend in the e-commerce industry where creating sensational content to attract public attention can lead to the spread of harmful and defamatory information [1]. - Previous cases involving Dongfang Zhenxuan indicate a pattern of legal action against online defamation, with another individual, Cui, being ordered to apologize and pay 36,000 yuan for similar offenses [3]. - The court's ruling reflects a broader concern about the impact of exaggerated and misleading content on social media, urging for a more responsible online discourse [2].

EAST BUY-电商引流需守规 “说书人土土”因侵权东方甄选被判赔20万元 - Reportify