3 6 Ke·2026-01-15 02:23Core Insights - In 2026, Zhejiang's commercial market is set to experience a new wave of supply with 42 planned commercial projects totaling approximately 3 million square meters, a 6% decrease compared to 2025 [1] - Major operators such as Hang Lung, Kerry, Hongkong Land, and Longfor are competing fiercely, pushing Zhejiang into a new phase of "quality improvement" and "structural optimization" [1] Project Overview - The 42 commercial projects are distributed across cities including Hangzhou, Wenzhou, Ningbo, Jinhua, Huzhou, Taizhou, and Jiaxing, with Hangzhou contributing nearly half of the projects at 45.2% [4] - Notable projects in Hangzhou include: - Hangzhou Hang Lung Plaza (100,000 sqm) opening in April 2026 [16] - Hangzhou Aura HZ (26,000 sqm) opening in May 2026 [29] - Hangzhou Kerry City (254,000 sqm) focusing on a mixed-use urban complex [13] - Hangzhou Guanghuan Dream Center (172,000 sqm) emphasizing a nature-themed shopping experience [9] Market Dynamics - 27 of the projects are shopping centers and malls, accounting for 64% of the market, indicating a trend towards specialized commercial developments [5] - The introduction of new players such as Alibaba's "Qing Cheng 556" and ByteDance's "Cangnan Li MEET636" reflects a diversification in the commercial landscape [5] Size and Scale - Projects larger than 50,000 sqm dominate the market, with 27 such projects making up 64.2% of the total [6] - The largest project, the Su Ning Plaza in Shaoxing, will cover 260,000 sqm, setting a record for the region [38] Competitive Landscape - The competition is characterized by a "pyramid" structure, with numerous leading projects at the top and fewer smaller non-standard commercial offerings [6] - The focus on asset operation and content creation in smaller projects highlights a long-term competitive strategy [6] Notable Projects - Wenzhou GT Plaza (100,000 sqm) aims to create a park-style social commercial complex [32] - Taizhou Bay Wuyue Plaza (70,000 sqm) is designed as a central leisure living area [35] - Ningbo's Haiquan Bay PLUS and Xiushui Street historical cultural district are set to enhance the city's cultural tourism [4]