6款次新茅台上线悉数“秒空” 但茅台或意不在卖酒

Core Viewpoint - The launch of new Moutai products on the iMoutai platform is aimed at establishing market pricing authority and redefining the financial attributes of Moutai liquor, moving control away from scalpers [2][3] Group 1: Product Launch and Pricing - Starting January 15, 2026, iMoutai will sell six new Moutai products with prices ranging from 1909 yuan to 2649 yuan per bottle [2] - The initial launch on January 1 featured a Moutai priced at 1499 yuan per bottle, which was higher than the current market price of 2200 yuan per bottle for the same product [2] - All six new Moutai products sold out quickly, indicating strong demand despite industry skepticism about their marketability [2] Group 2: Market Strategy and Objectives - Moutai's strategy aims to reclaim market pricing power and establish a value benchmark through official pricing of new products [3] - The introduction of new Moutai products is intended to enhance public perception of Moutai as a collectible, reinforcing the idea that "the older the wine, the more valuable it becomes" [3] - The company plans to implement a market-oriented pricing mechanism to stabilize retail prices and reduce the influence of scalpers [3][4] Group 3: Market Dynamics and Future Outlook - The price of Moutai is primarily determined by market demand, and the effectiveness of recent market reforms in stabilizing prices remains to be seen [4]