Visa支持中国持卡人Apple Pay绑卡支付,率先破局背后有何考虑?
Di Yi Cai Jing Zi Xun·2026-01-15 03:37

Core Insights - Visa has become the first international card organization to support Apple Pay card binding for Chinese cardholders, enhancing payment convenience [1] - The collaboration aims to facilitate cross-border payments, allowing users to make contactless payments abroad using Apple Pay with Visa cards [2][4] - Visa's payment tokenization technology is a key security feature that enhances the safety of mobile payments and e-commerce experiences [4][5] Group 1: Visa and Apple Pay Collaboration - Visa supports both single and dual-branded cards for Apple Pay binding, with initial support from eight banks including Industrial and Commercial Bank of China and China Bank [1] - The collaboration is expected to expand as Visa and Apple work with additional banks like Shanghai Pudong Development Bank and China Construction Bank [1] - This partnership marks a significant shift as Apple Pay previously only supported UnionPay cards in China [1] Group 2: Payment Convenience and Security - Users can make offline payments by simply double-clicking the side button on their devices, allowing for a seamless payment experience without opening any apps [2] - Each transaction is secured through Face ID, Touch ID, or device password, with a dynamic security code sent to the issuing bank for authorization [2] - Visa offers cardholders the same rewards and benefits as physical cards, along with exclusive promotions for first-time users and travel-related scenarios [2] Group 3: Tokenization and Security Measures - Visa's payment tokenization service removes sensitive card information during online or mobile transactions, significantly reducing fraud risk [4][5] - Over 50% of e-commerce transactions within Visa's ecosystem have adopted payment tokenization, with a goal of reaching 100% [5] - The fraud rate for transactions using Visa payment tokens has decreased by over 35%, preventing an estimated $1.1 billion in losses for the fiscal year 2025 [5] Group 4: Future Developments and Market Reach - Visa's payment network spans over 220 countries and regions, connecting approximately 175 million merchants and serving over 4.9 billion cardholders [7] - The collaboration with Apple Pay is seen as a revitalization of dual-branded cards, enhancing the payment experience for users traveling abroad [7] - Visa plans to upgrade existing "Visa + UnionPay" dual-branded credit cards to improve user experience both domestically and internationally by 2025 [7]