中国智驾双强：Momenta与华为NOA合计占比超80%

Core Insights - The report highlights the rapid expansion of the urban NOA (Navigation Assisted Driving) market in China, with a cumulative sales of 3.129 million units from January to November 2025, accounting for 15.1% of passenger car insurance volume, an increase of 5.6 percentage points compared to the entire year of 2024 [1][2] Market Dynamics - The market for third-party urban NOA suppliers is characterized by a "dual strong" pattern, with Momenta and Huawei significantly leading, together holding over 80% of the market share among third-party suppliers [1][2] - Momenta's urban NOA deployment reached 414,400 units, representing 61.06% of the third-party supplier market, with partnerships covering major domestic passenger car manufacturers and 8 out of the top 10 global automakers [2] - Huawei's HI model achieved a deployment of 134,100 units, accounting for 19.76% of the third-party supplier market [2] Competitive Landscape - Domestic brands excelled in the urban NOA segment, with related model sales reaching 2.5373 million units, representing 81.1% of the total, showcasing the innovation and market competitiveness of Chinese automakers [2] - Global brands such as Mercedes-Benz, BMW, Audi, Cadillac, Buick, and Toyota are accelerating their strategies by collaborating with leading Chinese intelligent driving suppliers to implement urban NOA features [2] Technological Advancements - The report indicates that high-level assisted driving is entering a phase of large-scale implementation, where algorithm strength, data loop capabilities, and mass production experience are critical for determining suppliers' market positions and growth rates [3] - The urban NOA is driving systemic changes in the intelligent driving field, with applications extending from highway NOA to urban environments, and a shift towards integrated system architectures [5] - The end-to-end large model has become the core engine for NOA technology iteration, facilitating a transition from modular architectures to integrated perception and planning systems [5] Future Outlook - The report predicts that the integration of multimodal models and end-to-end technologies, along with continuous upgrades to computing platforms, will further enhance the safety experience of urban NOA [5] - The industry competition is shifting from a focus on individual technical metrics to a comprehensive competition based on product experience, technological limits, and mass production capabilities [5]