焕新惠民政策红利精准激发消费热情 消费市场持续火热迎来“开门红”

Core Insights - The new round of consumer goods trade-in policy has been implemented, leading to a surge in the consumption market in regions like Hunan and Shanxi, marking a strong start to the new year [1] Group 1: Policy Impact - The trade-in policy has resulted in significant consumer interest, with many consumers in Hunan's Changsha city actively inquiring about the "national subsidy" policy at large appliance stores [3] - The subsidy from businesses and manufacturers can reach up to 45%, contributing to a sales increase of over 30% since January 1 [7] Group 2: Product Coverage - Hunan's 2026 trade-in policy has expanded the scope of subsidized products to include "digital and smart products," covering smartphones, tablets, smartwatches, smart glasses, and smart home products [9] - The current "national subsidy" program includes six categories of home appliances and four categories of digital smart products, with a subsidy standard of 15% off the final price after all discounts [14] Group 3: Consumer Behavior - Consumers are taking advantage of the subsidies, with reports of significant discounts, such as a consumer purchasing a refrigerator for 2,000 yuan less on the first day of the subsidy [13] - The addition of smart glasses in the 2026 policy is particularly appealing to younger consumers, indicating a shift in consumer preferences [13]