“广货行天下”春季行动首站走进佛山，全力托举家电销售

Core Viewpoint - The "Guangdong Goods Going Global" spring action has been launched to enhance the visibility and market influence of high-quality Guangdong products, particularly in the home appliance sector, aiming for breakthroughs in online sales and long-term brand building [1][2]. Group 1: Event Overview - The event was co-hosted by various provincial departments and the Foshan municipal government, marking the start of a large-scale online promotion campaign for 2026 [1]. - The home appliance sector is the first focus of this initiative, with plans to expand to other advantageous industrial clusters in Guangdong [1]. Group 2: Participation and Innovation - Major e-commerce platforms like Taotian, Vipshop, and Xinxuan announced plans to create dedicated sections for "Guangdong Goods," showcasing quality products and providing promotional support through data-driven marketing [2]. - The event featured an innovative "live demonstration area," where over 30 leading Guangdong home appliance companies showcased their products through live streaming, enhancing consumer engagement and sales [2]. Group 3: Supporting Policies - Foshan's broader "Warm Winter Shopping Season" initiative aligns with national and provincial policies to stimulate consumption, including a "trade-in" program and local promotional activities, creating a synergistic effect with the spring action [2].