Core Viewpoint - The controversy surrounding the sale of "Dabie Mountain Butter Chickens" on a live-streaming e-commerce platform has raised questions about the authenticity of the product and its labeling as "Wuxi Mahuang Chicken" [1][4][10]. Group 1: Industry Response - The Anhui Mahuang Chicken Industry Association issued a statement indicating that they found no supply records linking the involved parties to the sale of the "Dabie Mountain Butter Chickens," emphasizing the need for fair competition and consumer protection [4][6]. - The association highlighted that the breeding cost for a mature Mahuang chicken exceeds 150 yuan, and the annual output of such chickens in the region is less than 20,000 [4][8]. - The association's president expressed concerns over the low pricing of the product, stating that it is impossible to sell three Mahuang chickens for 83.3 yuan under current breeding practices [6][8]. Group 2: Company and Product Details - The product in question was sold by Anhui Huasheng Food Co., Ltd., and the associated company, Anhui Baishixuan Ecological Agriculture Co., Ltd., has not provided clear responses regarding the product's authenticity [10]. - The live-streaming platform "Yuhui Tongxing," led by influencer Dong Yuhui, has gained significant traction, with sales figures indicating a substantial increase in gross merchandise volume (GMV) from approximately 10 billion yuan in 2024 to over 21 billion yuan in 2025 [11][14]. - Despite the rapid growth, the company has faced multiple product controversies, raising concerns about supply chain integrity and product authenticity [14].
与辉同行“皖西麻黄鸡”遭打假,产业协会:未找到供货记录
Sou Hu Cai Jing·2026-01-15 04:29