Core Insights - The news highlights the closure of all Coucou hotpot stores in Zhengzhou, which has sparked widespread attention. The closures are described as part of a "normal strategic adjustment" by the company [1] - Coucou hotpot, a brand under Xiaobai Xiaobai, has been experiencing a significant reduction in the number of operating stores across various cities since mid-2025, with reports of closures in cities like Xiamen, Suzhou, and Qingdao [1] - The company has been reducing its store count significantly, with a reported 138 Xiaobai Xiaobai restaurants and 73 Coucou restaurants closed in the 2024 report due to losses and misalignment with the brand's value proposition [3] Company Performance - As of January 15, 2025, Coucou hotpot operates 146 stores in mainland China, with an average consumer spending of approximately 126 yuan, covering 17 provinces and 33 cities [1] - The 2025 mid-year report indicates a revenue of 1.942 billion yuan, a year-on-year decrease of 18.9%. Sales for the Xiaobai Xiaobai brand fell by 13.5%, while Coucou's sales dropped by 25.8% [6] - The net loss for the group was reported at 80 million yuan, a reduction of 71.6% compared to the previous year, attributed to operational efficiency improvements and strategic store closures [6] Industry Context - The mid-to-high-end hotpot segment is facing challenges, lacking a compelling value proposition to attract customers compared to lower-cost brands. The closures of Coucou stores in certain cities are seen as a natural market correction following industry adjustments [3] - The company has been focusing on optimizing its restaurant layout and closing underperforming locations while opening new stores in high-potential areas to enhance operational efficiency [6]
凑凑火锅被曝郑州门店清零，呷哺呷哺客服：正常战略调整