东风悦享换“帅”，集团销量承压，转型迫在眉睫

Group 1 - Dongfeng Motor Group is adjusting its layout in the intelligent connected vehicle sector, with a significant increase in registered capital for Dongfeng Yuyou Technology Co., Ltd. from approximately 79.3 million to about 380 million yuan, a growth of 378% [1] - The leadership change at Dongfeng Yuyou, with Tang Jing stepping down as chairman and Zhan Xin taking over, signals a strategic shift as the company aims to accelerate the development of its intelligent driving platform [1][2] - Zhan Xin's extensive experience within the Dongfeng system, including roles in technology research and development, positions him as a suitable leader to enhance collaboration between Dongfeng Yuyou and the group's R&D framework [1][2] Group 2 - Dongfeng Yuyou has primarily focused on technology validation and government collaboration projects from 2020 to 2023, but the industry is entering a commercialization phase post-2025, necessitating a leader with both technical understanding and commercial drive [2] - The restructuring of the R&D system at Dongfeng aims to integrate dispersed technical resources, with Zhan Xin's leadership expected to bridge the gap between technology platforms and practical applications [3] - Dongfeng Group's vehicle sales have stagnated, with a reported total of 1.8962 million units sold in 2025, a mere 0.01% increase compared to previous years, falling short of the 3 million target set at the beginning of the year [3][5] Group 3 - The decline in sales of joint venture brands, such as Dongfeng Nissan and Dongfeng Honda, has prompted Dongfeng Group to accelerate its transition towards independent brands and new energy vehicles [4] - In 2025, Dongfeng's new energy vehicle sales are projected to exceed 500,000 units, reflecting a year-on-year growth of 46.62%, with notable performances from brands like Lantu and Mengshi Technology [5] - Dongfeng Group has set an ambitious sales target of 3.25 million vehicles for 2026, an 8% increase from the previous year's target, despite facing significant pressure from current sales figures [5]