铁骑力士亮相中国工业论坛，李全以"微笑 世界"解码企业品牌建设之路

Core Insights - The 18th China Industrial Forum focused on the innovation and practice of industrial culture, gathering government leaders, industry experts, and corporate representatives to discuss the integration of artificial intelligence and industrial promotion [1][4]. Group 1: Industrial Culture and AI Integration - The China Industrial News Agency emphasized the need for industrial enterprises to adapt to the new media landscape by shifting from "one-way output" to "interactive integration" and from "single-channel" to "multi-channel" communication [3]. - The report by Zhu Hongren highlighted the importance of embedding corporate culture within the context of AI development, focusing on three strategic goals: aligning with new industrialization tasks, enhancing employee recognition of innovation, and guiding employees to adapt to AI applications [4][5]. Group 2: Crisis Management in the AI Era - Expert Shan Xuegang discussed the profound changes in public opinion ecology due to AI, noting the increase in "flammable points" and the proliferation of rumors and false information, which pose significant challenges for corporate public opinion management [7]. - He outlined a three-stage evolution of public opinion management, advocating for a comprehensive management approach that includes preemptive information gathering, enhancing media literacy during crises, and post-crisis image reconstruction [7][8]. Group 3: Corporate Culture and Long-term Development - Li Quan from TQY shared insights on the company's 30-year journey, emphasizing a culture centered around "people" and the concept of "three smiles," which focuses on employee satisfaction, consumer trust, and social responsibility [10][11]. - The four key pillars supporting TQY's sustainable development include a commitment to long-termism, specialization in the agricultural and food sector, technological innovation, and talent development [12]. - Li Quan illustrated TQY's social responsibility through initiatives that have evolved from farmer assistance to rural revitalization, showcasing a sustainable development model that benefits multiple stakeholders [13][15].