奔驰坚守高端阵地：2025年AMG交付量同比增长7% G级车交付量达4.97万辆

Core Insights - Mercedes-Benz has demonstrated resilience in the luxury car market, maintaining a strong foothold despite industry challenges and competition from domestic electric vehicle brands [2][4][5] Sales Performance - In 2025, Mercedes-Benz sold 2.16 million passenger and light commercial vehicles, with a notable performance in core high-end categories, including a 7% year-on-year increase in AMG deliveries to 145,000 units and a record 49,700 units of G-Class vehicles [2] - For the first eleven months of 2025, Mercedes-Benz led the market for vehicles priced above 300,000 yuan with sales of 339,000 units, outperforming competitors like BMW and Audi [4] Market Position - Mercedes-Benz maintained its leading position in the 400,000 yuan and above luxury market, as well as in the 1 million yuan and above high-end luxury market, despite a 9% decline in global sales and a 19% drop in the Chinese market [2][5] - The brand's imported vehicle segment remains strong, with 91,000 units sold, ranking second in the overall import market [5] Product Strategy - In 2026, Mercedes-Benz plans to introduce over 15 new and updated models across various luxury segments, leveraging new electric platforms such as MB.EA, AMG.EA, and VAN.EA [6] - The launch of the new electric GLC SUV, along with the new generation S-Class and long-wheelbase GLE SUV, is expected to enhance market confidence [6] Digital Transformation - The company is focusing on digital transformation to improve efficiency, including optimizing its retail network and implementing a cost reduction plan aimed at saving 5 billion euros by 2027 [7] - Mercedes-Benz will enhance customer engagement through AI tools and digital operations, aiming to strengthen connections with its customer base [7]