Ge Long Hui·2026-01-15 05:24Group 1 - The core viewpoint of the article is that UBS has a positive outlook on Bilibili's advertising growth prospects, leading to an increase in revenue and profit forecasts for 2026 [1][2] - Bilibili's management believes that the company's performance in Q4 is in line with expectations and sees early signs of demand growth from AI and gaming advertisers [1] - UBS has raised its target price for Bilibili's Hong Kong stock from HKD 279.9 to HKD 314.9 and for its US stock from USD 36 to USD 40.5, maintaining a "Buy" rating [1][2] Group 2 - Bilibili has experienced over 20% growth in advertising revenue for 11 consecutive quarters [2] - JPMorgan has increased its stake in Bilibili by 696,300 shares, indicating confidence in the company's future [2] - The company aims to actively expand into new verticals to broaden its advertising client base and sustain its efforts to capture e-commerce advertisers' budget allocations [1]