机构：上海商业地产市场需求温和复苏，投资市场热度持续回归核心区域

Core Insights - The report by JLL highlights a recovery in Shanghai's real estate market, with demand for Grade A office spaces driven by cost-sensitive relocations and upgrades, stable retail leasing demand, and a resurgence of investment activity in core areas [1] Grade A Office Market - The overall market liquidity continued to recover moderately in Q4, with a net absorption of 161,000 square meters for the quarter and a total of 499,000 square meters for the year [3] - The financial sector remains the primary driver of demand for Grade A office spaces, accounting for 23% of the total demand, followed by the technology and internet sectors at 17%, particularly in artificial intelligence [3] - Professional services, represented by domestic law firms, maintained resilience with a demand share of 14%, while outdoor sports and trendy brands showed expansion needs due to changing consumer patterns [3] Retail Property Market - In Q4, the net absorption in Shanghai's urban areas reached 273,000 square meters, bringing the total for the year to 404,000 square meters [4] - Emerging consumer trends and policy stimuli have created new opportunities, with demand driven primarily by consumer electronics, sports apparel, trendy goods, pet consumption, and affordable dining [4] Hotel Market - The Shanghai tourism market is experiencing a robust recovery, with a significant increase in international visitors, leading to improved hotel performance [5] - During the New Year holiday, the city welcomed 6.82 million tourists, generating a total tourism consumption of 12.271 billion yuan, with an average hotel occupancy rate of 70% [5] - The recovery in international tourist flow has surpassed pre-pandemic levels, although some areas face increased competition due to recent supply additions [5] Industrial Parks - Three industrial park projects were completed in Q4, with a total construction area of 618,000 square meters, and a net absorption of 396,000 square meters for the year [7] - Tenants are actively seeking quality upgrades and cost balance in response to new project entries, with technology and internet companies being the main demand drivers [7] - Headquarters economy and research institutions are also showing active demand, with preferred projects being those with comprehensive advantages [7] Logistics Real Estate - The leasing demand for logistics real estate in Shanghai remains stable, with a net absorption of 263,500 square meters in Q4 and a total of 533,600 square meters for the year [8] - Cost-sensitive tenants are optimizing space to enhance operational efficiency, which is a key source of demand in the logistics sector [8] Investment Market - In 2025, the Shanghai bulk transaction market saw a slight decline, with 89 transactions totaling approximately 48.7 billion yuan [9] - The office asset class accounted for 52% of transaction value and 42% of transaction volume, indicating continued investor focus [9] - Investment demand constituted 82% of the market, reflecting confidence in the long-term appreciation of bulk assets in Shanghai, particularly in core areas [9]