AI Sentiment on Amazon (AMZN) Could Improve in 2026, BofA Says

Amazon.com, Inc. (NASDAQ:AMZN) is one of the AI Stocks Investors Are Watching Closely. On January 12, BofA Securities analyst Justin Post reiterated a Buy rating on the stock with a $303.00 price target. The firm sees potential improvements in AI sentiment for the stock in year 2026 driven by AI capacity growth, leadership changes, and rising Rufus usage. BofA noted how Amazon stock was up only 5% in 2025, underperforming the S&P 500, which was up 16% and Nasdaq, which was up 20%. The company maintained ...