Core Viewpoint - The event "Marathon Champion City Tour • Xiamen Station" successfully integrated top-level marathon events with urban life, showcasing a vibrant practice of blending "business + culture + sports" in Xiamen [1][11]. Group 1: Event Overview - The event took place on January 11, 2026, in Xiamen, featuring a theme of "Marathon in the Streets" [1]. - It was organized by Xtep in collaboration with several local companies, creating a unique experience that connected historical spaces with modern life [1][11]. Group 2: Innovative Integration - Xtep, as the exclusive sports equipment sponsor, creatively combined the marathon route with the urban landscape of Zhongshan Road, allowing participants to experience the fusion of sports fashion and cultural heritage [3]. - The event featured multiple themed checkpoints along Zhongshan Road, enhancing the experience of both walking and running [3]. Group 3: Product Showcase - The Xtep Champion Edition running shoes, particularly the new 160X 7.0 PRO model, attracted significant attention for their lightweight feel and eye-catching design [5]. - A product experience area showcased various running shoes, allowing participants to try them on and engage with the technology and design concepts [9]. Group 4: Community Engagement - Marathon champions interacted with participants, sharing their experiences and fostering a sense of community [7]. - Influencers and key runners documented the event, amplifying its reach on social media and generating significant online engagement [9]. Group 5: Collaborative Efforts - The event exemplified a collaborative model involving government guidance, corporate sponsorship, and multi-party cooperation, ensuring high-quality execution [11]. - This innovative approach aims to activate historical public spaces and promote the integration of culture, commerce, tourism, and sports [11]. Group 6: Future Aspirations - The event highlighted the potential for sports to empower urban environments and connect historical narratives, promoting a vision of a vibrant, active city life [12].
特步 "马拉松冠军城市行•厦门站"活力开跑