服务汽车以旧换新，懂车帝已累计带动新车消费4600亿元

Core Insights - The article discusses the implementation of the new car trade-in subsidy policy across various regions in China, with the "懂车帝" app designated as the exclusive platform for subsidy applications in 2026 [1][5]. Group 1: Policy Implementation - The new car trade-in subsidy policy has been confirmed by multiple regions including Jilin, Hubei, Yunnan, Guangzhou, and Shenzhen, with "懂车帝" as the official application platform [1]. - In 2025, "懂车帝" served as the official platform for trade-in subsidy applications across 11 provinces and 2 cities, facilitating over 34 billion yuan in subsidy applications benefiting 2.82 million consumers and driving new car consumption of 460 billion yuan [1]. Group 2: Service Enhancements - Starting in 2023, "懂车帝" began to undertake the distribution of automotive consumption subsidies, launching a mini-program for subsidy applications in 2024 and expanding its services to multiple provinces [3]. - In 2025, "懂车帝" introduced a dedicated "government subsidy" channel on its app to streamline subsidy applications and policy inquiries, promoting the trade-in program [3]. Group 3: Subsidy Adjustments for 2026 - The 2026 subsidy policy includes several optimizations: subsidies for qualifying new energy vehicles are set at 8% of the vehicle price (up to 15,000 yuan), while subsidies for qualifying fuel vehicles are set at 6% (up to 13,000 yuan) [5]. - The policy aims to guide the market towards energy-efficient and environmentally friendly vehicle consumption by specifying eligible vehicle types [5]. Group 4: Consumer Engagement and Promotions - "懂车帝" plans to enhance consumer engagement by launching various promotional activities, including the "懂车神券·年货宠粉节," which aims to provide consumers with discounts and a seamless car buying experience [5][6]. - The platform will continue to expand its coverage for subsidy applications and promote the "sell old, buy new" initiative to encourage consumer participation in the trade-in program [6].