“有地无名”“有名无标”致导航不准、物流不畅，特色物产缺乏鲜明标识——规范乡村地名，便出行、通快递、树品牌

Core Viewpoint - The "Rural Famous Action" initiated by the Ministry of Civil Affairs aims to address the issues of unclear navigation and address identification in rural areas, enhancing logistics and promoting local products by standardizing and digitalizing place names across the country by the end of 2025 [1][5]. Group 1: Navigation Improvement - The initiative has led to the naming of 927,000 rural place names and the installation of over 32 million place name signs and door plaques, significantly improving navigation and address clarity for residents and visitors [1][3]. - Villagers can now use precise addresses for navigation, such as "Wanghuai Road, Chewang Village," which enhances their ability to locate homes and businesses easily [1][2]. - The establishment of a national place name information database allows for the integration of local place names into major navigation platforms, facilitating easier travel and emergency response [3][6]. Group 2: Logistics Enhancement - The standardization of place names has resolved the "last mile" delivery challenges faced by logistics companies, allowing for accurate delivery to rural households [5][6]. - In Haikou, the average daily package volume at postal service stations has increased significantly due to improved address clarity, with logistics now able to deliver directly to homes [7]. - The integration of place names into logistics systems has resulted in a 100% delivery rate in Meilan District, with the value of regional brands exceeding 1.6 billion yuan [6]. Group 3: Brand Development and E-commerce - The initiative has enabled local products to be marketed effectively by associating them with their geographical names, enhancing their visibility and sales potential [8][10]. - In Dalian, the sales of local specialties like apples have increased by 37% year-on-year, driven by the integration of place names into e-commerce platforms and live streaming sales [10][11]. - The development of rural tourism routes linked to local agricultural products has created new economic opportunities, with online sales now accounting for half of total production [11].