“新年兽”变身文旅市场“流量主角” “智能制造”为年味儿增添科技奇幻色彩
Yang Shi Wang·2026-01-15 08:25

Core Viewpoint - A unique "New Year Beast" in the form of realistic simulation dinosaurs has gained popularity in the cultural tourism market in Zigong, Sichuan, becoming a sought-after decoration for the Spring Festival in various scenic spots and theme parks [1] Group 1: Product Features and Production - The simulation dinosaurs are not ordinary toys; they feature flexible joints, impressive sounds, and lifelike skin textures [5] - In a production facility in Zigong, workers are busy creating large simulation dinosaurs with steel welded skeletons capable of supporting children's weight [8] - The production process of a simulation dinosaur includes steps such as skeleton welding, sponge shaping, and skin coloring, with each step requiring meticulous craftsmanship [12] Group 2: Market Demand and Customization - The project leader, Zhou Yujian, noted that children are particularly interested in riding dinosaurs, leading to a significant increase in orders before the Spring Festival, accounting for 35% of annual orders [9] - The company emphasizes personalized customization, using manual techniques to attach skin textures to meet diverse customer needs [14][16] Group 3: Evolution and Technological Integration - Initially, simulation dinosaurs were merely background elements in the Zigong Lantern Festival, but they have evolved into the main attraction in the cultural tourism market [19] - The company is advancing the technology of simulation dinosaurs, with iterations moving from static models to interactive ones, including AI capabilities for intelligent dialogue and interaction [21][23]