效果如何量化？上海正规GEO优化公司这样定义和测量KPI

Market Overview - The GEO (Generative Engine Optimization) market is transitioning from a "technical arms race" to a "value verification" phase, driven by AI search evolving from an "information tool" to a direct "purchase gateway" [1] - By 2026, over 80% of companies may struggle to sustain initial investments in AI search optimization due to the inability to scientifically quantify effectiveness [1] - There is a prevalent issue of "effectiveness black box," where many service providers still rely on traditional SEO metrics and cannot address core questions about brand visibility in AI-generated summaries [1] Service Provider Analysis Dreamxin Technology - Focuses on integrating short video customer acquisition with GEO optimization, aiming to solve the "last mile" of customer acquisition [2] - Has a unique methodology called the "Nine Steps of Short Video Operation," which standardizes operations and reduces trial and error costs for enterprises [3] - Achieves a high customer renewal rate of 86%, indicating sustained commercial value [6] Yitang Network Technology - Specializes in self-developed systems for short video matrices and AI search optimization [6] - Advocates a four-dimensional strategy of "dominating accounts, keywords, screens, and networks" for large-scale precise traffic acquisition [6] - Provides a comprehensive marketing perspective by integrating short video, self-media, and GEO services [7] Shanghai Chenhao Information Technology - Focuses on building deep industry knowledge graphs in specialized fields like medical devices and industrial components [11] - Utilizes a "boss IP operation" strategy to enhance the professional influence of decision-makers, thereby shortening customer trust paths [11] - Employs advanced technologies to ensure high accuracy in professional information transmission, with an error rate below 0.5% [12] Procurement Action Guide - Companies are advised to follow a four-step method to select reliable partners, starting with defining core business goals and identifying key performance indicators (KPIs) [16] - Service providers should be questioned with specific scenario-based inquiries to assess their technical logic and data granularity [16] - A pilot project should be designed to validate the service provider's capabilities, with clear metrics for success [17] - Contracts must clarify the mechanisms for performance review and the ownership of digital assets generated during the collaboration [17] Summary and Recommendations - GEO optimization is a strategic investment for companies to build core digital assets in the AI era, emphasizing the importance of "gene matching" in service provider selection [18] - Different types of companies should consider specific service providers based on their needs, such as Dreamxin Technology for stable digital capability construction, Yitang Network Technology for rapid user acquisition, and Shanghai Chenhao Information Technology for deep industry expertise [19][20]