对话居然之家李杰：从“两张皮”到“一盘棋”，让数字化能力与业务深度耦合

Core Insights - The article discusses the strategic transformation of the home furnishing industry, focusing on the systematic upgrades initiated by the company, which aims to enhance long-term value and optimize its organizational structure [1] Group 1: Organizational Changes - The integration of marketing and digitalization teams is a key action in the company's organizational restructuring, with the appointment of a new role for the Vice President overseeing both [2] - The company recognizes that the core issue in digital transformation is often not the lack of technical capability but the disconnect between capability building and business application [3] Group 2: Digital Transformation - The "洞窝" platform has evolved from an internal tool to an open platform, covering over 1,200 stores and nearly 150,000 merchants, with 70% being non-affiliated merchants [3][4] - The evolution of "洞窝" focuses on four dimensions: industry alignment, strengthening foundational technology, adapting to the transition to smart home experience centers, and enhancing global support capabilities [4] Group 3: Business Philosophy - The company emphasizes a pragmatic approach to digital transformation, avoiding the trap of pursuing technology for its own sake, and instead focusing on enhancing efficiency and user experience [5][10] - The company has established an AI application platform that integrates AI usage into employee performance metrics, making technology application a tangible goal [9] Group 4: Global Expansion - The global strategy is a crucial part of the company's second-phase development, with a focus on international market insights and the integration of digital capabilities [11] - The company aims to optimize the entry of international brands into China while enhancing its own overseas operations, as seen in its expansion efforts in Cambodia and Macau [12][13] Group 5: Industry Outlook - The company anticipates significant changes in the home furnishing industry over the next 3-5 years, emphasizing the importance of sustainable development and the survival of the fittest during market downturns [14][16] - The shift in competition from price wars to value wars highlights the need for high service value and operational efficiency in surviving high-rent markets [16]