机构：2025年特色民宿搜索量同比增长近2倍

Core Insights - The report indicates a steady growth trend in orders for 2025, with both supply and demand increasing, particularly in the unique accommodation segment, which has seen a nearly 200% increase in search volume [1][2] - The shift in consumer preferences is evident, with interest in experiential travel rising, and non-first-tier cities accounting for nearly half of the total orders, alongside a 36% year-on-year growth in county-level travel orders [1] Group 1: Market Trends - In 2025, the average length of stay per guest is 1.6 days, reflecting a dual market structure of long-distance deep travel and short-distance frequent travel [1] - The demand for mid to long-term stays has surged, with orders for stays of 30 days or more increasing by 20% year-on-year [1] Group 2: Consumer Behavior - The consumer demand structure is characterized by a stable average daily rate (ADR), with 12% of accommodations priced below 100 yuan, 62% between 100-300 yuan, 17% between 300-500 yuan, 5% between 500-800 yuan, and 4% above 800 yuan [2] - There is a notable increase in high-end accommodation consumption in locations such as Sanya and Xishuangbanna, with a significant rise in consumers spending over 10,000 yuan per stay [2] Group 3: Accommodation Preferences - Unique accommodations such as pet-friendly, sea-view, pool, and cave lodgings have seen a nearly 200% increase in search volume, indicating a growing niche market [2] - The distribution of accommodation types shows a preference for one-bedroom units (67%), followed by two-bedroom units (22%), with larger units also experiencing growth [2]