宇通客车：2025年，公司数字营销持续发力

Core Viewpoint - Yutong Bus is focusing on enhancing its digital marketing strategies by 2025, particularly through live streaming initiatives to shorten the purchasing process and reduce marketing costs while improving customer relationships [1] Group 1: Digital Marketing Strategy - The company aims to strengthen its bus live streaming business as part of its digital marketing efforts [1] - Yutong Bus plans to build a "1+N" live streaming matrix to facilitate collaboration between the company and regional operations, enhancing customer acquisition effectiveness [1] - The company will leverage its own e-commerce platform to organize activities that encourage online purchasing habits among users, thereby increasing user engagement and supporting terminal sales [1] Group 2: Integration of Sales Channels - Yutong Bus is committed to integrating digital marketing with traditional sales methods to optimize the entire customer experience from vehicle selection to purchase and usage [1] - The focus is on practical exploration and innovative operations to enhance the overall business chain experience for users [1]