江西：政策落地激活消费 以旧换新热潮持续升温

Core Viewpoint - The new round of consumer goods trade-in policy implemented at the beginning of 2026 is expected to stimulate the consumption market in Jiangxi, particularly in the automotive and home appliance sectors [1]. Group 1: Home Appliances - The trade-in policy for consumer goods has led to a surge in home appliance sales, with stores displaying various products like refrigerators, washing machines, and air conditioners [3]. - Consumers can enjoy immediate discounts through a "subsidy reduction" model when purchasing eligible products, enhancing the attractiveness of energy-efficient appliances [3]. - A store manager reported a significant increase in sales of first-level energy-efficient appliances, with sales in just ten days surpassing the total sales for December of the previous year [3]. Group 2: Automotive Sector - The implementation of the trade-in subsidy policy for automobiles has sparked a wave of vehicle exchanges, with promotional messages highlighting subsidies of up to 20,000 yuan [3][4]. - Consumers can receive a 12% subsidy on the purchase price of new energy vehicles when trading in old gasoline cars registered before June 30, 2013, with a maximum subsidy of 20,000 yuan [4]. - The combination of national, manufacturer, and store subsidies can lead to total discounts of up to 50,000 yuan, significantly lowering the cost of purchasing new vehicles [3][4]. - A dealership reported a 50% increase in customer traffic, resulting in an average of 3 to 5 orders per day, indicating a positive impact on sales [3].