绿色消费积分：撬动消费活力 助力共同富裕的制度创新

Core Viewpoint - The transformation of the consumption points system is crucial in the context of promoting common prosperity and stimulating domestic demand, evolving from simple marketing tools to key drivers of consumption vitality and value distribution [1] Group 1: Differences Between Ordinary and Green Consumption Points - Ordinary commercial points are primarily marketing incentives controlled by businesses, while green consumption points are contribution value certificates that allow all participants in the consumption value chain to share benefits based on their contributions [2] - Green consumption points are rooted in the "Two Mountains" concept and are guided by national-level research and top-level policy documents, emphasizing the quantification of consumer behavior and data value [1][2] Group 2: Distribution Logic - Ordinary commercial points provide one-way benefits from businesses to consumers, which may not sustain long-term consumption enthusiasm, whereas green consumption points create a dual-driven distribution system that quantifies consumer participation in the circulation process [2] - The principle of "who contributes data, who enjoys data value" allows consumers to share in the value generated by businesses, creating a closed-loop logic that stimulates consumption [2] Group 3: Governance Model - The governance of green consumption points is based on a multi-party collaborative ecosystem involving government regulation, industry self-discipline, corporate execution, consumer supervision, and third-party custody [3] - The establishment of a dedicated third-party account for value funds ensures risk isolation and stable value redemption, addressing consumer concerns [3] Group 4: Strategic Implications - The fundamental difference between ordinary and green consumption points lies in their adherence to the logic of "value co-creation and benefit sharing," which aligns with macro strategies to promote consumption and common prosperity [3] - As the green consumption points system continues to improve, its role in enhancing livelihoods and empowering development will become increasingly significant, injecting strong momentum into the construction of a new development pattern [3]