老板电器四十七年：厨房里的“第三次进化”

Core Insights - The article emphasizes the shift in the tech industry from computational power to the physical application of AI, particularly in the kitchen, highlighting the need for AI to solve real-world problems rather than just generating images or data [2][3] - The kitchen appliance industry is facing challenges as traditional hardware competition based on parameters like suction power and firepower is becoming less effective, leading to a need for innovation that addresses user experience and cooking capabilities [3][4][5] Industry Trends - The competition in the kitchen appliance sector has been primarily focused on hardware specifications, which has led to a lack of innovation that addresses the actual needs of users [3][4] - Young consumers face challenges not just in cleaning up smoke but also in deciding what to cook and mastering cooking techniques, indicating a shift in consumer needs [4][5] Company Strategy - Boss Electric is positioning itself to "leapfrog" the competition by developing the "Shishen" AI cooking model, which elevates the competition from hardware to software and algorithms [6][8] - The "Shishen" model is the first AI cooking model in China, trained on 47 years of culinary data, and is designed to assist users in meal preparation by integrating with kitchen appliances [8][9] Business Performance - In Q3 2025, Boss Electric reported significant growth, with digital kitchen appliance sales increasing by 55%, demonstrating a clear consumer willingness to pay for enhanced user experiences [9][10] - The user base for the Shishen app exceeded 6 million by the end of 2025, with a 30% increase in monthly active users in Q3 alone [10] Data and Innovation - Boss Electric has secured seven data property registration certificates, marking a significant milestone in the kitchen appliance industry by treating data as a core asset rather than a byproduct [14][15] - The company has applied for 9,448 patents, with a leading number of patents related to the AI cooking model, establishing a strong technological barrier in the industry [15] Market Expansion - Boss Electric is expanding into the commercial kitchen sector with a strategic investment of 100 million yuan in Youte Smart Kitchen, leveraging the Shishen model to enhance cooking standards in commercial settings [18][19] - The Shishen model's capabilities are being utilized to standardize cooking processes in commercial kitchens, demonstrating its versatility beyond home use [19] Cultural Engagement - In 2025, Boss Electric partnered with the Michelin Guide to democratize culinary skills, allowing users to replicate Michelin-level dishes at home through the Shishen app [21][24] - The company is also focusing on cultural initiatives, such as the "Xunxianji" IP activity, to reconnect people with cooking and fresh ingredients, enhancing the brand's presence and relevance in the culinary space [27][28]