Humble Hershey's Gets a Marketing Makeover

Core Insights - The chocolate brand plans to increase its advertising spending and leverage TikTok influencers to enhance its market presence [1] Group 1: Advertising Strategy - The company will boost its advertising budget to reach a wider audience and improve brand visibility [1] - Embracing TikTok influencers is part of the strategy to engage younger consumers and tap into trending social media platforms [1]