腰斩价仍无人接盘！可口可乐放弃出售Costa咖啡，亏损困局何解？

Group 1 - Coca-Cola has abandoned the plan to sell Costa Coffee due to the private equity bidders' offers not meeting expectations [1] - The sale target price set by Coca-Cola for Costa was approximately £2 billion, which is about half of the £3.9 billion acquisition price from Whitbread in 2018 [1] - The remaining bidders included TDR Capital, the parent company of Asda, and Bain Capital's special situations fund, while Apollo, KKR, and Hillhouse Capital participated in the early bidding process [1] Group 2 - During Coca-Cola's operation, Costa faced competitive pressures from both high-end independent coffee shops and budget coffee operators like Greggs [2] - In 2024, Costa reported revenues of £1.2 billion, with operating losses widening to £13.5 million, attributed to low foot traffic in commercial streets and intensified competition [2] - The UK coffee industry is also facing rising coffee bean prices and increasing labor costs, with a new employer National Insurance contribution policy effective from April 2025 adding to the burden [2] - Costa recorded a £48.6 million impairment loss related to its China operations due to lower-than-expected demand in Shanghai, and an additional £51 million impairment for its Costa Express self-service coffee machine business [2] - The termination of the sale coincides with a leadership transition at Coca-Cola, as COO Henrique Braun is set to replace James Quincey as CEO in March 2026 [2] - Quincey acknowledged in July 2025 that Costa had not delivered the expected value for Coca-Cola [2]