Group 1 - The "Yanghe Biaofu Dance" challenge, created by the Unqi Dance Troupe, launched on Douyin and WeChat Video, aiming to celebrate the New Year with vibrant dance moves [2][7] - The dance incorporates festive elements and blessings, with a dedicated teaching video and original music titled "Yanghe Biaofu," enhancing the celebratory atmosphere [2][7] - Participants can join the challenge by using the hashtag NewYearBiaowuPowerOn, with opportunities to win cash rewards and Yanghe zodiac-themed gifts by showcasing specific dance moves [4][5] Group 2 - Yanghe's "Dream Blue M6+" has been the exclusive timekeeping partner for CCTV's New Year's Eve Gala for seven consecutive years, reinforcing its presence during family reunions [7] - The challenge has sparked significant consumer engagement, with various demographics participating and sharing their dance performances, contributing to a lively online community [7][9] - The creative combination of dancing and showcasing Yanghe products has led to increased interaction on social media, with users encouraging each other to share their unique dance versions [7][11]
当不齐舞团遇见洋河酒:新春带你一起“骉福舞”出圈