抖音电商：2025年逾8万新商家直播成交额破百万元

Core Insights - Douyin e-commerce is experiencing steady growth, with a projected 49% year-on-year increase in transaction volume from August 2024 to August 2025, surpassing 5.36 million new merchants and 5.11 million new influencers achieving stable income [1] Group 1: Merchant Growth - The number of merchants achieving revenue growth through live streaming is expected to increase by 45% in 2025, with over 80,000 new merchants reaching transaction volumes exceeding 1 million [2] Group 2: Impact on Small and Medium Enterprises (SMEs) - Live streaming e-commerce demonstrates significant inclusive value for SMEs, with nearly 70% of participating SMEs achieving product sales through live streaming, and over 10,000 SMEs surpassing 10 million in transaction volume [3] - Influencers with fewer than 1 million followers account for over 85% of transaction volume in influencer-led sales, highlighting their crucial role in the sustained growth of live streaming e-commerce [3] Group 3: Economic Development - Live streaming e-commerce is becoming a key driver for industrial belts and regional economic development, with Douyin e-commerce platform merchants selling 18.8 billion units of source goods in 2025, and the number of industrial belt merchants engaging in live streaming increasing by 83% [3] - The number of industrial belt SMEs achieving transaction volumes exceeding 1 million has grown by 49%, with nearly 400 industrial belts recording order volumes exceeding 10 million [3]