Omdia：2025年全球智能手机出货量12. 5亿部 同比增长2%

Core Insights - The global smartphone market is projected to grow by 4% year-on-year in Q4 2025, driven by seasonal demand recovery and improved inventory management, despite some manufacturers facing rising component costs [1][2] - Apple leads the market with a 25% share, benefiting from strong demand for the iPhone 17 series, achieving record quarterly shipments and maintaining its position as the largest smartphone manufacturer for three consecutive years [1][5] - Samsung ranks second with an 18% market share, primarily due to strong sales of models priced under $300, particularly the Galaxy A17 series [1] - Xiaomi holds the third position with an 11% market share, although it experienced a decline in key markets during Q4 [1][2] - Vivo achieved an 8% market share, bolstered by its leading position in the Indian market, while OPPO returned to growth, re-entering the global top five [1][2] Market Performance - In 2025, global smartphone shipments are expected to increase by 2% year-on-year, reaching 1.25 billion units, reflecting a steady market recovery, although performance varies across regions [2] - The first half of 2025 showed weak performance, while the second half benefited from strong demand in emerging markets and positive responses to flagship model launches [2] Cost Pressures and Strategies - DRAM supply constraints are significantly impacting the smartphone industry, with expectations that this will be a key factor influencing market trends in 2026 [5][7] - Rising semiconductor costs and a slowing replacement cycle are anticipated to affect shipment momentum, prompting manufacturers to optimize configurations and align new product launch strategies with component supply [7] - Manufacturers are increasingly focusing on price control, profitability, and operational efficiency in response to rising cost pressures, with trends indicating consolidation efforts, such as realme's integration into OPPO, to maintain competitiveness [7]