“新国补”落地 持续激发市场活力

Core Viewpoint - The implementation of the new round of consumer goods replacement subsidy policy has accelerated the revitalization of the consumption market across various regions in China, with local governments optimizing consumption scenarios and services to enhance consumer experience [1] Group 1: Policy Implementation and Local Initiatives - Anhui province is promoting the subsidy policy by integrating it into communities, enterprises, and townships, creating "policy + experience" consumption scenarios with designated "subsidy product experience zones" [1] - In Hunan, collaboration between manufacturers and stores, along with increased subsidy efforts, has attracted consumers, resulting in the issuance of government subsidies amounting to 232 million yuan, which directly drove sales to 1.699 billion yuan [1] Group 2: Market Trends and Consumer Behavior - The upgraded "national subsidy" has sparked a surge in the consumption of green and smart products, with energy-efficient appliances becoming mainstream in Liaoning as consumers are incentivized to choose energy-saving and water-saving options [1] - In Sichuan, new subsidy categories such as smart glasses and smartwatches have attracted younger consumers, becoming a new growth point in the digital consumption market and meeting the demand for high-tech products [1] - In Shanxi, the daily sales of related digital products have shown continuous growth, with merchants offering additional subsidies for trade-ins and interest-free installment plans, creating a synergistic effect with government consumption vouchers to stimulate consumer purchasing enthusiasm [1]