天津楼市下管控令,楼盘价格“过低”或限制网签,楼市要回暖了?
Sou Hu Cai Jing·2026-01-15 12:16

Core Viewpoint - The recent announcement regarding the tightening of new housing price management in Tianjin aims to stabilize housing price expectations amid rising market disputes over price reductions [1][3][6]. Regulatory Measures - New projects will have a price fluctuation limit of 10% above or below the established price, with a requirement for approval if the fluctuation exceeds 5% [1][3]. - Existing projects face stricter controls, where discounts exceeding 5% require written explanations, and those over 15% will result in the closure of online signing channels [1][4]. Market Context - The regulatory measures are a response to increasing disputes over price reductions, with instances of developers selling properties below the established price leading to dissatisfaction among existing homeowners [3][4]. - The market has shown signs of price reductions, with a notable absence of the typical year-end price-cutting strategies seen in previous years [6][7]. Historical Policy Shift - The new price control measures contrast with previous policies that removed restrictions on new and second-hand home sales, indicating a significant policy shift in response to current market conditions [6][9]. - Data indicates a decline in sales figures, with a 21.3% drop in sales amount and a 21.1% decrease in sales area year-on-year [7]. Industry Implications - The reintroduction of price controls is seen as a crucial step to stabilize the market and address ongoing disputes, potentially leading to a more orderly market environment [9]. - The effectiveness of these measures will depend on the implementation of detailed regulations and the ability to prevent indirect price reductions through other means [9].

天津楼市下管控令,楼盘价格“过低”或限制网签,楼市要回暖了? - Reportify