中公入局，职业教育上演AI面试产品“三国杀”

Core Viewpoint - The competition in the vocational education sector is intensifying as major players like Zhonggong Education, Fenbi, and Huatu Shanding launch AI interview products to meet the growing demand from candidates preparing for civil service exams [1][2][6]. Group 1: AI Interview Product Launches - Zhonggong Education has introduced the "Zhonggong AI Interview" training product, featuring four core functions: interview simulation training, multi-dimensional evaluation system, personalized improvement guidance, and targeted knowledge supplementation [2][6]. - Fenbi and Huatu Shanding had previously launched their own AI interview products, with Fenbi's offerings dating back to December 2024 and Huatu Shanding's in April 2025, indicating a strong market demand for AI interview coaching [2][5]. Group 2: Market Dynamics and Candidate Trends - The number of candidates for the 2026 National Civil Service Exam reached 3.718 million, with a qualification review ratio of approximately 98:1, leading to an expanded candidate pool and increased demand for efficient preparation tools [5][6]. - The relaxation of age limits for applicants, from 35 to 38 years, is expected to activate the interest of older candidates, further diversifying the candidate demographic and increasing the need for personalized and flexible training solutions [5][6]. Group 3: Industry Challenges and Competition - The entry of multiple companies into the AI interview product space is intensifying competition, with a projected market structure resembling a "pyramid," where leading firms dominate the high-end market while smaller firms focus on niche segments [7][8]. - High research and development costs are creating barriers to entry, with Zhonggong Education reporting R&D expenses of 110 million yuan and Huatu Shanding 145 million yuan in the first three quarters of 2025, indicating significant investment in AI product development [8]. Group 4: Future Outlook and Product Differentiation - The future of the AI vocational education market will depend on the ability to provide personalized and differentiated services that truly address the diverse needs of candidates, as generic AI training may lead to homogenized responses and undermine the interview process [9].