Spotify announces price hike for premium users in US after two years – here's what customers should know

Core Viewpoint - Spotify Technology SA will increase the price of its premium subscription service by 8% in the US, raising it from $12 to $13 per month, with similar increases in Estonia and Latvia [1][4]. Pricing Update - Customers will receive emails explaining the new pricing plans and what it means for their subscriptions [2]. - The company emphasizes that the price update reflects the value delivered to users and supports artists [3]. Market Context - Spotify, with over 280 million paid subscribers, faces pressure to raise prices in line with inflation and rising costs seen in other consumer services like Netflix [4]. - The platform has a loyal user base, with reports indicating that Spotify users are less likely to cancel their subscriptions compared to other streaming services [4]. Growth and Strategy - Over the past twenty years, Spotify has established itself as a dominant player in the music industry and has shown profitability, although growth has slowed as key markets mature [5]. - The company is developing a new, higher-priced tier aimed at its most dedicated users [5].