春节服务市场提前升温 58到家数据显示宠物寄养、深度保洁猛增四成

Core Insights - The demand for lifestyle services related to the upcoming Spring Festival is rising earlier than usual, indicating a shift from traditional preparations to organizing living arrangements [1][2] Group 1: Service Demand Trends - The demand for home services has increased significantly, with a month-on-month growth of 43% in January. Users are now focusing on deep cleaning specific areas rather than general cleaning [2] - Specific service requests have surged, with glass cleaning orders increasing by approximately 120% and kitchen hood cleaning orders rising by 85% month-on-month [2] - Pet boarding demand has also surged, with a month-on-month increase of 46%, and the demand for dog boarding is six times that of cat boarding [4] Group 2: Consumer Behavior Changes - Many families are prioritizing the arrangement of pet care in their Spring Festival preparations, reflecting a shift in consumer behavior [4] - The trend of "lightening up for the New Year" is evident, with furniture recycling orders increasing by 77% and appliance recycling orders rising by 51% month-on-month [4] Group 3: Service Supply and Quality Assurance - To meet the increased demand, the service platform has entered a preemptive operational state for the Spring Festival, ensuring service quality through training programs for service providers [5] - Over 2.6 million workers will participate in service provision during the Spring Festival, with a 2% year-on-year increase in workers under 45 years old [7] Group 4: Promotional Activities - The platform will run a "New Spring Service Never Closes" campaign from the first day of the lunar month to the fifteenth, covering various lifestyle services and offering discounts [7] - The company aims to ensure that service availability remains uninterrupted during peak demand periods, allowing users to manage their daily tasks without hindering their festive celebrations [7]