银行财富管理架构变阵 抢滩300万亿居民资产

Core Insights - The wealth management market is heating up, with banks accelerating the integration of their wealth management departments to capture this promising market [1][2] - By June 2025, China's investable assets are expected to exceed 300 trillion yuan, indicating significant growth potential in wealth management as many assets remain "asleep" [1] - Major banks are restructuring their organizational frameworks to enhance their wealth management strategies and business layouts [1] Group 1: Bank Actions and Adjustments - In 2025, several major banks, including Bank of Communications and Postal Savings Bank, announced the establishment of wealth management departments at the head office level [3] - As of June 2025, 19 listed banks have established or adjusted their wealth management-related departments, including 2 state-owned banks, 7 joint-stock banks, 8 city commercial banks, and 2 rural commercial banks [3][4] - The establishment of these departments is seen as a key move for state-owned banks to deepen their wealth management strategies and promote digital transformation [3] Group 2: Strategic Focus and Market Dynamics - Different banks are focusing on various aspects of wealth management, with some emphasizing the establishment of wealth management departments as a core strategy [5] - The restructuring of wealth management departments signals a strategic shift in response to narrowing interest margins and evolving customer demands for diversified asset allocation [6][7] - The actions of major state-owned banks serve as a bellwether for the industry, indicating a shift from incremental competition to in-depth management of existing clients [8] Group 3: Wealth Management Market Landscape - As of June 2025, the retail asset management scale (AUM) among 42 listed banks shows a clear tiered structure, with state-owned banks leading the market [11] - The first tier includes major state-owned banks like ICBC, ABC, and CCB, with AUMs of 24 trillion yuan, 23.68 trillion yuan, and 22 trillion yuan respectively [11] - The second tier consists mainly of joint-stock banks, while the third tier includes city commercial banks and rural commercial banks, which are crucial for local wealth management ecosystems [11] Group 4: Future Competition and Technological Integration - Future competition in wealth management will focus on service quality, technological capabilities, and comprehensive financial ecosystems [13] - The establishment of wealth management departments aims to shift banks from product-driven to customer-driven models, enhancing service consistency and customer loyalty [13] - Financial technology is expected to play a critical role in enhancing service depth and breadth, with AI being utilized for investment advisory and customer experience management [14][15]