TENCENT(HK:00700) Xin Lang Cai Jing·2026-01-15 15:18Core Insights - The gaming industry is experiencing a strong start in 2026 with several major new releases, including Tencent's "Crossfire: Future," which topped the iOS free chart shortly after its launch on January 13 [2][3] - The social deduction game "Goose Duck Kill" has gained over 10 million new users within six days of its launch, with peak concurrent users (PCU) estimated between 700,000 and 1 million [2][5] - The upcoming release of "Arknights: End of the World" on January 22 is anticipated to be another significant title in the market [5][6] Game Performance and Market Trends - "Crossfire: Future" is a PVE game, contrasting with its predecessor "Delta Operation," which was a PVP game. The difference lies in the nature of opponents, with PVE focusing on cooperative gameplay against AI [3][4] - The PVE genre faces challenges in maintaining player engagement due to the need for continuous content updates and sophisticated AI design [4][5] - The introduction of a seasonal system in "Crossfire: Future" aims to enhance player retention and provide a steady revenue stream for ongoing content development [4][5] Competitive Landscape - Other companies are also launching new games, such as "Goose Duck Kill" and "Arknights: End of the World," indicating a competitive environment in the gaming sector [5][6] - The success of "Goose Duck Kill" is attributed to its engaging social atmosphere and innovative gameplay, while "Arknights" leverages its established fanbase from the original title [6][7] - Analysts suggest that the gaming market in 2026 will be driven by creativity and unique concepts, rather than solely relying on established franchises or technical barriers [7][8]