茅台集团董事长陈华这么重视自有渠道 经销商怎么办？

Core Viewpoint - The primary goal of iMoutai is to enhance consumer reach and efficiency while understanding real consumption boundaries, with significant user engagement reported since its launch [3]. Group 1: iMoutai Performance - iMoutai has gained over 2.7 million new users and more than 400,000 transaction users within nine days of launching the 53% vol 500ml Guizhou Moutai [3]. - The specific supply volume of the 1499 yuan Flying Moutai has not been disclosed, despite high demand and reports of consumers struggling to purchase it [3]. Group 2: Sales Channels and Revenue - In the first three quarters of the year, Moutai Group achieved revenue of 55.555 billion yuan through direct sales channels, including iMoutai, while wholesale channels generated 72.842 billion yuan, indicating that wholesale remains the core sales channel [4]. - The revenue from Moutai liquor and series liquor was reported at approximately 11.051 billion yuan and 1.788 billion yuan, respectively, with direct sales contributing 5.556 billion yuan and wholesale contributing 7.284 billion yuan [4]. Group 3: Dealer System and Market Strategy - The dealer system is deemed an essential component of Moutai's development, with the company emphasizing that the reform process will not eliminate dealers but rather outdated business practices [4]. - Balancing the interests of consumers and dealers is identified as a critical challenge for Moutai Group amid market reforms and price adjustments [4].