微信公布多项数据

Group 1 - Tencent revealed that WeChat Mini Programs have surpassed 5 billion usage instances among cross-border and overseas users, expanding to 100 countries and regions globally [4] - From August to December 2025, the access number for "Orders and Wallet" on WeChat Shop grew by 132%, while transaction volume increased by 320% [3][4] - The commercialization capabilities of WeChat are accelerating, with significant growth in WeChat Shop transactions and Mini Program internationalization [2][4] Group 2 - In 2025, WeChat Shop became a crucial component of the WeChat ecosystem's transaction loop, with multiple new features launched to enhance user engagement [3] - The search scene transaction volume increased by 360% from February to December 2025, driven by optimization in store management [3] - During the 2025 New Year Festival, a specific feature helped a brand achieve sales of 15 million yuan in just two weeks [3] Group 3 - WeChat Pay has expanded to 78 countries and 36 currencies, with significant growth in transaction volume from outbound Chinese users and local overseas users [4] - The number of active overseas Mini Program merchants grew by over 30% year-on-year in 2025, with transaction amounts for various user categories showing substantial increases [4][5] Group 4 - The video account is recognized as one of Tencent's most important growth sources, with a 154% year-on-year increase in advertisers on the video account mutual selection platform in 2025 [6] - The automotive industry remains a core sector for video account advertising, while e-commerce and consumer goods are emerging as new revenue pillars [6] - Advertisers are diversifying their budget allocations across brand promotion, product seeding, and conversion strategies [6]