微信小游戏：IAP月活用户3亿 IAA月活用户4亿

Core Insights - The WeChat Mini Games team announced significant user engagement metrics, with IAP (In-App Purchase) mini games reaching 300 million monthly active users and IAA (In-App Advertising) mini games reaching 400 million monthly active users [1] Group 1: User Engagement - IAP mini games have achieved 300 million monthly active users [1] - IAA mini games have reached 400 million monthly active users [1] Group 2: Financial Incentives and Growth - In 2026, the incentive cap for new IAP games will be increased to 4 million yuan [1] - The platform will integrate Apple's IAP payment capabilities on iOS to encourage long-term operation of quality content within the mini game ecosystem [1] - By 2025, nearly 70 games are expected to achieve over 1 million daily active users, and over 300 games are projected to generate more than 10 million yuan in quarterly revenue [1]