跨境电商运营：2026全球瑜伽服市场洞察报告

Core Insights - The global yoga apparel market is rapidly growing, projected to reach $55.65 billion by 2032, with e-commerce as the primary sales channel, expected to account for 55% of sales by 2025 [1] - The Chinese market is also developing quickly, with online channels representing 48.2% of the market [1] - North America holds the largest market share, while the Asia-Pacific region exhibits the fastest growth [1] Market Trends - Key characteristics of the industry include full-scenario adaptation, a balance between functionality and comfort, sustainability, inclusivity in sizing, and personalization [1] - Female yoga apparel dominates the market, with yoga pants being particularly favored [1] - International high-end brands lead the market, while local and emerging brands are gaining traction through differentiated positioning [1] Online Consumption Market - By 2025, China's overall consumption market is expected to remain stable, with significant growth across various sectors on major e-commerce platforms [1] - The top ten consumer keywords reflect trends towards healthy living and AI integration, with strong performances in beauty and skincare, cosmetics, home appliances, and snacks [1] - The competitive landscape among leading brands in various sectors is becoming clearer, indicating an upgrade and diversification in consumer demand [1]