Sou Hu Cai Jing·2026-01-15 16:43Core Insights - HSBC has significantly raised its growth forecast for the global smart glasses market, predicting it will reach $200 billion by 2040, making it one of the fastest-growing segments in smart devices [3] - The user base is expected to explode from 15 million in 2025 to 289 million, representing an increase of over 1800% [3] Market Growth and Trends - 2025 is identified as a pivotal year for the smart glasses market, marking a transition to large-scale growth, with global shipments expected to reach 4.065 million units in the first half of 2025, a year-on-year increase of 64.2% [4] - The domestic market shows even higher enthusiasm, with Tmall's smart glasses category sales surging by 2500% during the 2025 "Double Eleven" shopping festival, and JD.com achieving a tenfold increase in sales volume [4] Supply and Demand Dynamics - The growth is driven by coordinated efforts on both supply and demand sides, with major tech companies like Apple, Huawei, Google, and Meta investing heavily in R&D to accelerate product iterations [4] - The integration of AI features has significantly enhanced product usability, with 75.5% of consumers expressing a willingness to purchase, activating a broad first-time buyer market [4] Technological Innovations - Key technological breakthroughs in 2025 include advancements in display technology, such as improved Micro-LED brightness and full-color MicroOLED for enhanced visual experiences [5] - Weight reduction innovations, such as resin diffraction waveguide technology, have enabled some new products to weigh under 40 grams, comparable to regular sunglasses, greatly improving wearability [5] Application Scenarios - The application of smart glasses is expanding from consumer to industrial sectors, with functionalities like navigation projection, immersive entertainment, and educational visualization becoming essential tools [5] - In industrial applications, scenarios such as remote surgical guidance, industrial equipment maintenance support, and AR tourism guidance are demonstrating significant practical value [6] Competitive Landscape - The smart glasses market is entering a "hundred glasses battle" phase, with participants including tech giants, specialized hardware manufacturers, and internet companies [6] - Meta's collaboration with Ray-Ban on the Ray-Ban Meta has become a bestseller, with projected sales of 2.24 million units in 2024, validating the market viability of non-display AI glasses [6] Cost and Ecosystem Development - Increased competition is driving collaborative upgrades across the supply chain, with core optical components like waveguide modules and Micro-LEDs seeing cost reductions of 40% [6] - Future hardware costs are expected to drop below 150 yuan, while ecosystem development is becoming a competitive focus, with manufacturers partnering with navigation, payment, and music platforms to create seamless smart experiences [6] Future Outlook - The growth potential of smart glasses is not only based on the proliferation of existing functionalities but also on revolutionary changes in human-computer interaction [7] - Innovations in interaction modes, such as "spatial bookmarks" and "information layering," are anticipated to reshape business models and social governance, with smart glasses poised to replace traditional eyewear and become the next core smart terminal by 2040 [7]