Honda Previews 2026 US Sales Strategy, New Models Ahead

Core Insights - American Honda projects U.S. vehicle sales of approximately 1.5 million in 2026, reflecting a 4% increase year over year [2][8] - The company has redesigned or refreshed nearly its entire Honda and Acura portfolio over the past 18 months, positioning itself with a competitive model lineup [1] Sales Outlook - The automotive industry is expected to face a challenging competitive environment, with a projected seasonally adjusted annual rate between 15 million and 16 million units [2] - Honda anticipates moderate sales growth for both brands, with Honda exceeding 1.35 million units and Acura targeting around 135,000 units [2] Production Strategy - To address affordability concerns and rising vehicle prices, Honda plans to increase production of value-focused trims for core models like the CR-V, Civic, and Accord, as well as entry-level Acura models [3][8] Product Development - Acura will launch the RSX electrified SUV in the second half of 2026, alongside updates for the Integra Type S and enhancements for the MDX [4][8] - Honda is rolling out the refreshed 2026 Pilot, which includes a larger touchscreen, improved steering, and enhanced safety technology [5] Market Position - Honda operates with below-average inventory levels as it navigates supply chain challenges that arose late last year [2]