FCSC(SZ:002797) Zheng Quan Shi Bao·2026-01-15 18:16Core Viewpoint - The brokerage asset management industry is undergoing significant changes due to the transformation of public collective investment products and obstacles in obtaining public fund licenses, prompting firms to accelerate their transformation and seek new growth areas [1] Group 1: Strategic Focus Areas - "Fixed Income +" and multi-asset allocation are identified as the two main strategic focuses for brokerage asset management firms in 2026, responding to investor demand for stable returns in a low-interest-rate environment [2][3] - Firms are planning to enhance their offerings in niche areas such as Fund of Funds (FOF), equity, quantitative strategies, cross-border investments, and retirement products to build differentiated competitive advantages [2][3] Group 2: Product Development - Companies are focusing on developing a product lineup that includes passive investment tools like index-enhanced products and ETFs, which can improve asset allocation efficiency and reduce costs for clients [4][5] - The development of passive investment products is seen as a sign of market maturity, with firms like First Venture Asset Management emphasizing a differentiated approach due to their lack of public fund qualifications [4][5] Group 3: Alternative Assets - In the current low-interest-rate environment, alternative assets such as REITs, commodities, and derivatives are becoming crucial for brokerage asset management firms to expand revenue sources and optimize business structures [6][7] - Companies are integrating alternative assets into their research frameworks, focusing on strategies that enhance returns and reduce correlation with traditional assets, with some firms already participating in public REITs investments [6][7]