Core Insights - Douyin, in collaboration with the China Listed Companies Association, launched a special project titled "Burning Up! National Heavy Equipment" to showcase China's leading enterprises in various industries, aiming to present these technologies in a more relatable manner to the public [1][6] - The project features 53 content creators who have collectively garnered over 170 million followers, producing 56 exclusive in-depth exploration videos that have achieved over 4 billion views and 60 million likes within a month [1][8] Group 1: Project Overview - The initiative invites creators to explore 12 top-tier Chinese enterprises, including China Railway Construction and Blue Arrow Aerospace, providing unique insights into significant engineering projects [1][2] - Douyin supports creators through mechanisms like the "Creation Ladder Plan," offering access to rare filming locations, expert resources, and traffic incentives [1][6] Group 2: Content Highlights - Content creators have produced videos that detail the construction of the world's longest underwater high-speed rail tunnel, showcasing the advanced technology and capabilities of Chinese infrastructure [2][3] - Videos also cover various sectors, including agriculture, with creators documenting innovative irrigation techniques in Yunnan, recognized by the UN for drought resistance [3][5] Group 3: Audience Engagement - The project has resonated with viewers, with many expressing admiration for China's engineering prowess and technological advancements through comments on social media [8] - Douyin aims to continue promoting the "National Heavy Equipment" initiative, inviting more enterprises and creators to participate in showcasing China's technological achievements [8]
53位抖音创作者独家探访12项大国重器,近距离呈现科技硬实力