黄金跌了价，2026年1月14日人民币黄金最新价格，中国黄金最新价格

Core Viewpoint - The article discusses the persistent price disparity between international gold prices and retail gold jewelry prices in China, highlighting the reasons behind this phenomenon and its impact on consumer behavior. Group 1: Price Disparity - On January 14, 2026, international gold prices fell to $4,587 per ounce, while retail gold prices in stores remained above 1,400 yuan per gram, creating a gap of nearly 400 yuan [1][3] - This price disparity has been ongoing, with similar occurrences noted in late October 2025 when retail gold prices dropped by over 70 yuan per gram but remained significantly higher than the Shanghai Gold Exchange spot prices [3][6] Group 2: Factors Influencing Retail Prices - The price consumers pay for gold jewelry includes not only the base gold price but also manufacturing costs and brand premiums, which can significantly inflate the final price [4][6] - Retailers often hold inventory purchased at higher prices, leading to a "lag effect" where they do not immediately lower prices in response to falling gold prices, thus maintaining higher retail prices [6][11] Group 3: Changing Consumer Behavior - Younger consumers are increasingly viewing gold as an investment rather than just a traditional gift, with many opting for more cost-effective purchasing options [6][8] - The market is splitting into two paths: one focused on high-priced branded jewelry for aesthetic and emotional value, and another seeking investment-grade products closer to the actual gold price [8][11] Group 4: Alternative Purchasing Channels - In Shenzhen's Shui Bei area, gold prices are closely aligned with the actual gold price, offering a significant price advantage over branded stores [8] - Banks are also becoming important players in the gold market, offering competitive prices for investment gold bars and smaller gold products, appealing to consumers seeking reliability and transparency [9][11] Group 5: Investment vs. Consumption - Gold jewelry is primarily a consumer product, while investment gold bars and products like "gold beans" are seen as pure financial investments [11][13] - The article emphasizes the importance of understanding the purpose of gold purchases, whether for consumption or investment, to make informed decisions in the market [13]