Coca-Cola taps first-ever chief digital officer

Group 1 - Coca-Cola announced a leadership reorganization, appointing Sedef Salingan Sahin as the new Chief Digital Officer to enhance technology adoption across the organization [3][7] - Current CEO James Quincey will step down in March, with Henrique Braun taking over the role, emphasizing the importance of digital transformation for the company's future [3][4] - The company has entered a five-year strategic partnership with Microsoft, valued at $1.1 billion, to implement AI solutions across its operations [5][6] Group 2 - Sahin's responsibilities will include assessing and organizing teams for digital initiatives to improve execution and consumer delivery [4][7] - The transition of digital strategy efforts from President and CFO John Murphy to Sahin is part of the leadership changes [4][7] - Coca-Cola aims to integrate AI into its marketing and sales systems to drive higher revenue, as highlighted by Quincey during a recent investor conference [6]