2 1 Shi Ji Jing Ji Bao Dao·2026-01-15 23:22Core Viewpoint - The banking sector is experiencing a "New Year" deposit rush, with small and medium-sized banks facing pressure to attract deposits despite a decrease in the overall enthusiasm compared to previous years [2][5]. Group 1: Deposit Rate Adjustments - Several small and medium-sized banks have recently raised their fixed deposit rates, albeit by limited margins compared to previous years, reflecting a balance between managing funding costs and maintaining market competitiveness [2][4]. - For instance, the DeShang Village Bank in Henan increased its one-year and three-year fixed deposit rates from 1.50% and 1.70% to 1.55% and 1.73%, respectively [3]. - Other banks, such as the Jiangsu Bank and Shenyang Bank, have also introduced higher interest rate products, with some three-year fixed deposits offering rates as high as 1.90% [3][4]. Group 2: Marketing Strategies and Competitive Pressures - To attract deposits, some banks are employing promotional strategies, such as offering shopping vouchers for depositors, indicating a competitive environment among small banks [4]. - Analysts suggest that the recent rate increases by small banks are primarily short-term marketing tactics to meet year-end deposit targets, rather than indicative of a long-term trend [5]. Group 3: Large Banks' Strategies - Major state-owned banks have not followed suit in raising deposit rates but have adjusted the minimum deposit thresholds for their products, indicating a strategic shift towards customer relationship management [6][7]. - For example, the Industrial and Commercial Bank of China has set a minimum deposit of 1 million for certain high-yield products, while the Agricultural Bank of China has varied its minimum deposit requirements significantly across different products [6]. Group 4: Future Outlook - Industry experts predict that banks may continue to lower funding costs, with potential downward adjustments in deposit rates as net interest margins remain under pressure [8]. - The average cost of deposits may decrease by approximately 35 basis points in 2026, potentially improving net interest margins by 10 to 15 basis points, which could provide more room for future interest rate cuts by the central bank [8].