网红县长贺娇龙离世，“我想抱抱停不下来的自己”

Core Viewpoint - The article highlights the life and contributions of He Jiaolong, a prominent figure in promoting local tourism and agricultural products in Xinjiang, who tragically passed away at the age of 47 after a horse riding accident. Her efforts significantly impacted local economies and community development through innovative marketing strategies and live streaming sales. Group 1: Contributions and Achievements - He Jiaolong gained fame in November 2020 after a promotional video showcasing her riding a horse in the snow went viral, leading her to focus on tourism and agricultural promotion in her hometown [3] - By February 2022, her team had conducted over 200 live-streaming sessions, generating sales of 140 million yuan and directly creating 2,830 jobs, while indirectly benefiting over 10,000 local farmers [5] - In 2021, she was appointed as the Deputy Director of the Cultural and Tourism Bureau of Ili Kazakh Autonomous Prefecture and later became the Director of the Agricultural Product Brand Construction and Sales Service Center [6][8] Group 2: Personal Journey and Challenges - He Jiaolong initially did not know how to ride horses but learned during her work in rural areas, emphasizing her dedication to her role [5] - Despite her success, she faced personal sacrifices, missing family gatherings and birthdays due to her commitment to work, which she described as a source of regret [5] - She expressed anxiety about meeting the expectations placed on her after gaining public attention, balancing her responsibilities with the demands of her online presence [11] Group 3: Impact on the Industry - Following her rise to fame, many local officials across China began to adopt similar strategies, using social media to promote tourism and local products, leading to a trend of "internet celebrity officials" [13] - The article discusses the potential pitfalls of this trend, including the risk of content homogenization and the need for genuine engagement with local culture and infrastructure improvements [14] - He Jiaolong's approach has inspired a new generation of grassroots influencers in the agricultural sector, demonstrating the power of digital platforms to empower local communities [17][18]